When Genesis and the brilliant team from Jackson Dawson came to us with their idea to throw a party to reveal their first Super Bowl ad, in less than one month, we went full force. We put together an all-star team of vendors to recreate the setting from the ad. Guests walked in to one event that was branded “Old Luxury” by Chrissy Teigen during the commercial, and walked out of a “Young Luxury event” complete with the new branding elements Genesis has for 2020. We were able to change the narrative by flipping the decor, food, beverages, and activations right before the new SUV was revealed to the 250 guests, including automobile press that was flown in from around the country.
by Joan Love