The Launch of Trisha Yearwood’s Coffee & a Lesson on Branding Corporate Events

It is still all a blur. I was reached out to by one of my favorite brands to design and produce an event for one of my favorite musical artists, and I had less that one day to present a full design board to get the gig. Well about 20 hours of coffee, no-sleep, and scouring the internet led to not one, but two mood boards submitted. A couple of hours later, we got the event!!! One thing though, you have 24 hours to order all the items you need from our stores so that they can ship in time. No problem! Enter another 24 hours of coffee, a little bit of sleep, and getting very familiar with Pottery Barn, West Elm, and William Sonoma’s inventories. It was a marathon to say the least, but my team and I came through. However in hindsight, we would have never been able to pull this off if we weren’t prepared.

I’ve heard it a million times. You are supposed to continue to learn, practice, and perfect your trade so that when that opportunity shows up you are ready for the task. In this case, I had been spending the past couple of months perfecting my design boards so that I could share them on social media and properly convey what my team and I were capable of. We started using Photoshop and then learned that Keynote was much better for this (If you don’t know what Instant Alpha is yet, it will change your life!) We began being very meticulous about branding when it came to design. How do we use all senses to tell the story of the brand? What objects can we use to tell the story without resorting to the logo being plastered everywhere? How can we make an even bigger impact without breaking the bank? Our design process was (and still is) becoming more streamlined, unique, intentional, and sellable.

So when it came time to create the board for William Sonoma’s launch of Trisha Yearwood’s coffee line, we were ready. We were a well oiled machine that could have actually completed this task in half the time given to us. And I like to think that the client saw that and it gave them confidence to hire us from the other side of the country.

P.S. The Georgia Pecan coffee is to die for!!! #butfirstcoffee

William Sonoma Canisters at Corporate event for Trisha Yearwood coffee line from Trisha's Southern Kitchen. The canisters were filled with coffee beans, pecans, and vanilla.
We chose these canisters with circular handles to play off the circles in the background of the coffee labels.

Custom branded coffee sack with Trisha Yearwood's logo hand painted on them
Joamna from Love.Style.Letters hand painted this stamp on burlap coffee sacks. It was a fun way to bring in branding.
We added potted herbs to add that feel of being in a Southern Kitchen. And of course we had to get these adorable ceramic cow creamers.
Celebrity corporate event designed and planned by Joan Love of Love.Style.Events at the Lowes Hotel in Miami Beach, Florida
Coffee Tasting Corner for William Sonoma and Trisha Yearwood at South Beach Food and Wine Festival
Joamna Ramirez, Trisha Yearwood, and Joan Love. Celebrity Event Planners at The South Beach Food and Wine Festival at the Lowes Hotel
Celebrity corporate event designed and planned by Joan Love of Love.Style.Events at the Lowes Hotel in Miami Beach, Florida
The Design Board that landed the job 😉

Links to Shop some of the great items we used at the event:

Trisha Yearwood Coffee Set, $59.99

Modern Cabinet Bookcase, $699

Reeve Mid-Century Counter Table, $499.99

Compass Kitchen Island, Quartz, $499.99

Dansk Niklas Canisters, $50-$67

Nubby Table Runner, $39.00

Beachcomber Wood Handled Basket, $99.00

Galvanized Roland Planters (small), $49.00

Copper Wire Fruit Basket, $59.95

Apilco Cow Creamer, $26.36

Galvanized Metal Condiment & Tray Set, $24 (We used these as planters for the herbs. Just drill a hole in the bottom and voila!)

All the gorgeous flowers were done by our friend Danielle from Oli Flor 🙂

Corporate Event Planner

My Biggest Competition: Your Pinterest Loving Secretary

It’s that magic time a year where holiday parties need to be planned and shopped for. As a corporate event planner and designer, I cheer with glee! Ok, so South Florida is not the most Christmasy place ever, but I love the opportunity to completely redo a company’s holiday party. By focusing on the actual goal of the party (to thank the employees and increase employee moral and loyalty to the company) I design every detail, song, and bite to reach this goal. But as I deliver the magical budget to the boss, here comes the Pinterest happy secretary. “I can just do it myself for less”. And unfortunately for me, many times the boss listens and goes with his free “planner” who is already on pay roll.

Now, answer this. Would you let one of your employees take on your legal issues because he diligently watched all seven seasons of The Good Wife?! No!! You value your company. You act professional and want professionals doing their best work possible for you. Shouldn’t your holiday party be the same? This is a moment of gratitude. A day where you are thanking your employees for their hardwork AND a demonstration on how you expect things done at your company.

So, do you want next year to be a throw some supermarket platters on a table year, or do you want a hand-lettered personalized charger under each plate kind of year? Every interaction between you and your employees is an opportunity to show the quality of work you expect. And your holiday party is the perfect moment to set the tone for the following year. Your secretary has enough to do, call me and my team of corporate event planners. Let’s do this right this year (305) 676-4430 or (561) 510-1614.

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